Our Mission
The Opportunity
The Internet has become indispensable to decision making. Search technologies, exemplified by Google, are an integral part of the process of finding data by locating individual web pages that contain specified keywords. Typical search engines in the market are keyword-based and fall well short of being able to capture enough of the structure and meaning of web pages to enhance user decision-making and productivity. Current solutions do not exploit the semantics of web pages and importantly, the results of a search are presented primarily as simply a list of URLs. Users must read the pages in detail to interpret the results, and if a decision requires correlating information from more than one page, the process is manual and tedious.
The Kelsey Group estimates that $45B will be spent on Internet advertising in 2009, growing to $147B by 2012, with the ability to provide a much higher level of targeting relative to offline advertising. Mikojo will focus on those users who use the Web to make real-time, personal or business decisions. The company believes that there is great business potential to provide decision makers a viable technological alternative to move significantly beyond a simple keyword search.
The Solution
Mikojo’s patented TriggerWare™ technology is built on extracting relations (tables) from seemingly unstructured data sources, including web pages, documents, databases, spreadsheets, etc. This is done by creating or supplying “metadata” about each data source. With TriggerWare™, metadata need not be stored with the data source itself. Mikojo’s technology makes it possible to view any collection of arbitrary data sources as a set of tables in a “virtual” relational database. Once a virtual database is defined, one can define queries over the tables in the database.
The TriggerWare™ query language, similar to SQL (Structured Query Language), provides a more semantically-based paradigm for search than a simple keyword search. As queries involve different tables from different web pages, answers to queries require semantic processing of information from different web pages. The company believes that no current search engine can integrate information from multiple web pages in a semantically significant manner. TriggerWare™ provides smart alerts over complex queries, enabling users to see the answer to their queries, and be notified when such information changes.
Competitors